Stop the insanity. Just stop for a moment, take a deep breathe and think logically about the rumors you heard today. Stop thinking like a fan; stop thinking like a booster – and start thinking like a businessman.
The Big 12 has not passed on Clemson. Clemson has not passed on the Big 12. The wheels continue to turn and the process continues to play out.
Television deals are being finalized, BCS playoff formulas are being debated and nothing has changed.
BYU is a fine institution but the Big 12 has eastward expansion on their minds. Expansion into the talent-rich recruiting hotbeds of Florida and South Carolina and the prospect of millions of households tuned into Big 12 football and the ancillary coverage of the thousands of newspapers and radio stations in the south that eat, sleep and breathe college football.
BYU has national appeal. They have a dedicated fan base and a commitment to winning, but they are not in the southern United States. Utah and the surrounding region is not a hotbed of recruiting as is Florida and South Carolina.
BYU’s recent fortunes also mean the Cougars just don’t have the same appeal as FSU or Clemson.
Think like a television programming executive – which matchup please you more: Texas – FSU or Texas – BYU? Which game is more likely to be picked up nationally: Oklahoma – Clemson or Oklahoma – BYU?
To anyone who has ever tied a Windsor knot around their throat the answer is clear.
If you still doubt remember this: FSU isn’t coming without an old ACC partner. The Seminoles would never leave the ACC if BYU was #12 instead of Clemson.
If the Big 12 drops Clemson they lose FSU… its as simple as that.
The Notre Dame rumors are even more unbelievable. Clearly the Fighting Irish are dead-set on remaining independent and their potential new contract with NBC/Comcast provides them the cash to remain that way.
Notre Dame could well join the Big 12 as an associate member in basketball and Olympic sports but never at the expense of adding Clemson and FSU.
The Big 12 isn’t going to expand for expansions sake. Oklahoma and Texas like the conference at 10 just fine and the prospect of a championship games only moves their needle when they see the dollar signs associated with the game.
And as much as I respect and value the BYU program the Cougars are not one of the institutions the Big 12’s television partners would pay additional money for -- and why expand if it doesn’t provide the cash?
The Big 12’s leaders get up in the morning and put their suits on just like the guys running the show at ESPN. They understand how to tie their Windsor knot and they understand the mechanics of the college game – its now a business.
Passing on Clemson and forcing FSU to pass as well just isn’t a good business decision and the rumors you heard today just are not true.
Take a break. Relax. Train for a bike race or just walk your dog. Tune back in late July and see what’s shakin’ – until them its all just rumor and innuendo.
One more time - Clemson and FSU are a package deal. Nothing has changed.